Woolworths and Coles Control 67% of Supermarket Sales, ACCC Finds

Independent grocery operators across Australia are capturing cross-shopping trade from Woolworths and Coles as the two dominant chains control around 67 per cent of national supermarket retail sales.

Findings from the Australian Competition and Consumer Commission (ACCC) 2024-25 Supermarkets Inquiry reveal that nearly 70 per cent of consumers visit two or three grocery stores in a typical week to save money or seek out different products. The watchdog concluded that the two major supermarket groups offer largely undifferentiated ranges, pricing and promotions across their store networks.

Scale Across Independent Networks

Alternative grocery models in Australia are expanding by differentiating their assortments rather than competing purely on nationwide standardisation. The IGA banner now spans more than 1,200 independently owned supermarkets, operating under family ownership structures such as the three-generation Xyrakis family store in Canberra and the D’Anna family’s Boccaccio IGA in Balwyn.

Regional fresh food specialist Harris Farm has expanded to 33 stores across New South Wales and Queensland since starting in Villawood in 1971. The family-owned grocer rolled out a delivery partnership with Amazon this year, distributing fresh produce on same-day and next-day delivery schedules across Sydney, Brisbane, the Gold Coast, Canberra and Newcastle.

Operational Focus Over Duopoly Formats

For suppliers and property owners across Asia-Pacific retail corridors, the Australian grocery structure demonstrates that high market concentration creates clear openings for agile specialty chains. Large grocers operating rigid supply contracts struggle to curate hyper-local merchandise, leaving regional producers to build volume through independent distribution channels.

Landlords face shifted leasing economics as shoppers intentionally bypass generic anchor supermarkets in favour of destination fresh-market operators. The financial risk shifts toward mid-tier commercial centres that rely exclusively on duopoly supermarket foot traffic without distinctive secondary food anchors to keep dwell times up.

Earlier Contractions and Format Shifts

Format discipline has driven turnarounds elsewhere in the Australian consumer sector after earlier overexpansion. Starbucks entered the Australian market in 2000 and shuttered 61 stores in 2008 to leave 23 sites, before rebuilding its footprint around drive-through convenience and mobile ordering to post its first Australian annual profit in financial year 2023.

Wholesale distributors and independent banners are now tracking whether multi-store grocery shopping rates will hold above the 70 per cent threshold as cost pressures continue across Australian metro centres.