Fashion
Wildcraft has launched operations in Middle-East and South East Asia as the brand sets out to grow its presence in International markets. The company has tied-up with partners for its foray in the UAE, Oman and Muscat markets and online partnerships for Singapore, Malaysia, Indonesia, Hong Kong and Taiwan.
The move, which has been taken as part of company’s aggressive growth plans, will also allow the brand to evaluate these markets before it expands in other countries.
The brand, in 2015, unveiled a new brand identity and expanded its product portfolio into clothing and footwear. It has also made a series of moves including expanding its retail footprint to 130 retail stores in 50+ cities across India, extending its presence in over 400 cities in India through over 3000 distribution points.
In South East Asia, the brand has partnered with Zalora, part of Global Fashion Group, giving the company access to the Singapore, Malaysia, Hong Kong and Taiwan markets. Through this alliance, Wildcraft will start off with selling its outdoor gear product lines.
While in the UAE, the outfitter has built partnerships across offline and an online distribution channels. The company has also tied up with Souq.com, one of the largest e-commerce platforms in the region.
Gaurav Dublish, Co-founder of Wildcraft, while commenting on the move, says, “Expanding into South East Asia and the Middle East, both important markets for us, is just the start of our growth plans. The focus, at this point, is to reach countries with similar climatic conditions & geo-proximity.”
