Where Chinese tourists go for shopping

Hong Kong, Tokyo, Seoul and Singapore were among the hottest shopping destinations for Chinese tourists last year, according to Ctrip. In the latest big-data report from the Chinese travel-services provider, Edinburgh, Singapore and San Francisco were also among the top 10. Last year, nearly 150 million overseas trips were made by Chinese tourists, who collectively spent US$120 billion.

London was the city that saw the highest per-capita spending by Chinese tourists – more than US$4428 – followed by Paris, Macau, Dubai, Okinawa, Kyoto, Osaka, Nagoya, Hong Kong, Singapore and Fukuoka.

Europe is still a hot destination for Chinese luxury goods buyers because prices there are much lower than the global average, and a tax-refund system also facilitates sales.

Despite the recovery of the British pound last year, the UK remained a popular destination for Chinese tourists, said Ctrip.

Experts noted that Chinese consumers would still be a focus of competition between shopping destinations this year, and many retailers internationally have upgraded their shopping facilities to lure Chinese tourists.