WeChat goes to ground with WeStore test
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As Chinese chat app WeChat moves into merchandising, it has opened an on-ground “test” WeStore in Guangzhou.
This follows its announcement that it is partnering with apparel retailer Gap to launch a range of WeChat-branded clothing, its first major foray into branded merchandise.
This was foreshadowed at December’s annual WeChat conference in Guangzhou, where are limited-edition range of branded merchandise was released, including pillows, notebooks, stickers and pins.
A few months ago, WeChat-themed merchandise such as pillows, bags and light jackets was used as prizes for an online competition.
Questions & Answers
Q.What is the purpose of WeChat opening the new WeStore in Guangzhou?
What is the purpose of WeChat opening the new WeStore in Guangzhou?
The WeStore in Guangzhou has been opened as an on-ground “test” location. This suggests WeChat is experimenting with a physical retail presence, likely to support its new ventures into merchandising and branded clothing with partners like Gap.
Q.Which specific items were previously released as WeChat-branded merchandise?
Which specific items were previously released as WeChat-branded merchandise?
A limited-edition range of branded merchandise, including pillows, notebooks, stickers, and pins, was released at December’s annual WeChat conference in Guangzhou. WeChat-themed pillows, bags, and light jackets were also used as prizes for an online competition a few months ago.
Q.Which company is WeChat collaborating with for its first major branded merchandise range?
Which company is WeChat collaborating with for its first major branded merchandise range?
WeChat has announced a partnership with the apparel retailer Gap. This collaboration aims to launch a range of WeChat-branded clothing, marking WeChat's first significant step into the branded merchandise market.
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