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E-Tailing

WearYouWant Thailand sales soar

By Maria Santos
1 min read
wearyouwant thailand kris
wearyouwant thailand kris
In this article (5)

WearYouWant Thailand – the Bangkok based online fashion marketplace – has reported a 150 per cent growth in revenue this year.

“It has been an astounding year for WearYouWant,” says Julien Chalté, co-founder and Co-CEO.

“We have outperformed our budget for the last 11 months and believe we will end this year on a strong note.”

WearYouWant Thailand has been working hard this year to build brand awareness, including an advertising campaign on the BTS Skytrain network, which has boosted site traffic by 30 per cent.

The raised brand awareness has encouraged brands such as Mac Jeans and Aldo to supply the site.

“Our advertising campaign has shown remarkable results in terms of visibility. In addition to generating more traffic and conversions, it has also created trust on the B2B side, which has resulted in an increase of new partners joining our platform,” Martin Sørensen, fellow co-founder and co-CEO added.

The Thai fashion market place now boasts about 500,000 visits per month and aims to create a high-quality, brand-led seamless online retail experience, which they have achieved for the platform in 2015 on both the B2B and B2C side.

“We have had immense growth in 2015 on the partner side and on the end user side. One of the important strategic focus points for WearYouWant will remain to continue growing our B2B market  at the same pace as we grow our B2C database; that is key for being successful in a B2B2C setup as ours,” explains Sørensen.

A fourth anniversary birthday campaign this month has set a new sales record for the site, which has achieving nearly 50 per cent of the total sales forecast for December less than half way into the month.

WearYouWant Thailand sales soar

Questions & Answers

Q.

What is the primary reason for WearYouWant Thailand's significant revenue growth this year?

A.

The company has focused on building brand awareness this year, including an advertising campaign on the BTS Skytrain network. This campaign boosted site traffic and encouraged new brands to supply the site.

Q.

What impact did the BTS Skytrain advertising campaign have on WearYouWant Thailand's traffic?

A.

The advertising campaign on the BTS Skytrain network boosted site traffic by 30 per cent. It also improved visibility and created trust on the business-to-business side, attracting new partners.

Q.

What is WearYouWant Thailand's strategic focus for future growth?

A.

An important strategic focus is to continue growing both the business-to-business market and the business-to-consumer database at the same pace. This is key for success in their business model.

Q.

Which specific brands have joined WearYouWant Thailand's platform this year?

A.

The raised brand awareness from their advertising campaigns has encouraged brands such as Mac Jeans and Aldo to supply the site. This demonstrates increased trust on the B2B side.

Reader pulse

Is this growth sustainable?

17,431 votes so far

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