Watsons pioneers cosmetics takeaway in China
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Watsons has kicked off an initiative for selling and delivering cosmetics and groceries as takeaway via Baidu Waimai (takeaway in Chinese).
Expanding online to boost sales
The initiative has been launched in Beijing, Shanghai and Guangzhou and will be extended to all the cities that Watsons operates in. Products on Baidu Waimai include personal care, snack and beverages.
As the leading Health & Beauty chain in China, Watsons has launched various online initiatives, such as its own online shop, stores on online platforms Amazon, Alibaba and JD.com, as well as Watsons app. The launch of takeaway service aims to attract more customers and generate new revenue streams for the retailer.
Other initiatives to drive growth
As the growth slows down and margins being squeezed, Watsons has been focusing on satisfying the needs of the ever-changing consumers.
- store expansion, especially in third and fourth tier cities to reach more shoppers
- introducing more local brands to lift profitability
- launching more loyalty schemes and membership cards to attract young shoppers
Questions & Answers
Q.Which specific cities are part of the initial launch for Watsons' new takeaway service?
Which specific cities are part of the initial launch for Watsons' new takeaway service?
The takeaway service has initially launched in Beijing, Shanghai, and Guangzhou. Watsons intends to extend this initiative to all cities where it operates across China.
Q.What range of products can customers order through the Baidu Waimai takeaway service?
What range of products can customers order through the Baidu Waimai takeaway service?
Customers can order personal care products, snacks, and beverages via the Baidu Waimai platform. These items are part of the cosmetics and groceries takeaway initiative.
Q.What are the primary business reasons Watsons is pursuing this takeaway service and other online initiatives?
What are the primary business reasons Watsons is pursuing this takeaway service and other online initiatives?
Watsons aims to attract more customers and generate new revenue streams. These efforts are in response to slowing growth and squeezed margins, as the company adapts to evolving consumer needs.