Smartphone startup Letv plans 1500 stores
In this article (5)
Chinese mobile phone retailer D.Phone is expanding its offerings with a new CNY2 billion (US$305.5 million) deal with online video provider and newly minted smartphone company Letv.
D.Phone will add up to 1500 Letv ecosystem experience stores into its retail outlets.
The deal covers Letv’s second-generation super phones, mobile TV services, membership promotions, ecosystem experience stores and customer service.
Under the deal, D.Phone will this year sell one million Letv super phones, 200,000 Letv super TVs and 200,000 Letv memberships. From now until the end of next month, the two parties will jointly host the offline debut of Letv’s second-generation super phones.
Letv, which runs a streaming video website, has officially rolled out its second-generation super phones, ranging in price from CNY1099 to CNY2499.
Letv mobile president Feng Xing says the strategic co-operation represents an important expansion of Letv’s offline retail channel. Letv has previously signed deals with China Unicom and JD.com.
Questions & Answers
Q.What is the total value of the deal between D.Phone and Letv?
What is the total value of the deal between D.Phone and Letv?
The deal between D.Phone and Letv is valued at CNY2 billion, which is equivalent to US$305.5 million. This partnership expands D.Phone's offerings with Letv's products and services.
Q.Which specific Letv products will D.Phone be selling?
Which specific Letv products will D.Phone be selling?
D.Phone plans to sell one million Letv super phones, 200,000 Letv super TVs, and 200,000 Letv memberships this year. They will also add up to 1500 Letv ecosystem experience stores.
Q.What is the price range for Letv's new super phones?
What is the price range for Letv's new super phones?
Letv's second-generation super phones, which are making their offline debut, range in price from CNY1099 to CNY2499. The deal covers these new phones and other services.
Q.How will the new deal expand Letv's retail presence?
How will the new deal expand Letv's retail presence?
The strategic co-operation with D.Phone represents an important expansion of Letv's offline retail channel. D.Phone will integrate up to 1500 Letv ecosystem experience stores into its existing outlets.
Reader pulse
Is Letv’s offline expansion a winning strategy?
15,972 votes so far