Walmart China to boost offline, online integration
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Walmart China has pledged to further its online/offline integration strategy with increased focus on fresh food distribution, private brands and membership services. The firm’s president and CEO Tan Wern-Yuen said the business will focus on “consolidating its upstream resources and to further improve product quality”. The firm is set to invest more than RMB700 million (US$103.7 million) in its first perishable food distribution centre in Dongguan this March, its largest investment in its 22 years of operations in China. The centre will serve its South Chinese stores.
Walmart plans to build or renovate around a dozen such centers within the next 20 years, with fresh food now taking up a quarter of Walmart’s overall sales. Tan added that Walmart’s e-commerce transactions have now hit a consistent 150 per cent year-on-year growth rate. Its WeChat mini program “Scan and Go” counted more than 20 million users by the end of last year.
Questions & Answers
Q.What is Walmart China's main strategy for future growth in the market?
What is Walmart China's main strategy for future growth in the market?
Walmart China's key strategy involves further integrating its online and offline services. This includes a heightened focus on fresh food distribution, expanding private brands, and enhancing membership services for its customers.
Q.How much is Walmart China investing in its new distribution centre and what is its purpose?
How much is Walmart China investing in its new distribution centre and what is its purpose?
Walmart China is investing over RMB700 million (US$103.7 million) in a new perishable food distribution centre in Dongguan. This centre, its largest investment in China, will primarily serve its stores located in South China.
Q.What kind of growth has Walmart China seen in its e-commerce business?
What kind of growth has Walmart China seen in its e-commerce business?
Walmart China's e-commerce transactions have achieved a consistent year-on-year growth rate of 150 per cent. Its WeChat mini program, "Scan and Go," also amassed over 20 million users by the end of last year.
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