Skip to content

Wagyumafia launches in Hong Kong

By Sarah Chen
1 min read
In this article (4)

Japanese restaurant chain Wagyumafia is set to open in Hong Kong’s Wan Chai. It will be the franchise’s first international location since launching two years ago. Wagyumafia is known for its premium beef and members-only business model. The brand has gone through an extended promotion under co-founder Hisato Hamada, who has hosted pop-up events for the franchise in top international locations – including Paris, London, Singapore and New York.

The new Hong Kong location will be open for 18 members at a time, serving an omakase menu focused on choice Wagyu and Kobe beef yakiniku and shabu-shabu dishes.

Hamada said “Wagyumafia seeks to buy only the top 1 per cent of Kobe beef. To ensure our premium quality standards are met, we source our products from the top 20 best farmers in Japan.”

Reservations will be opened to non-members sometime after the first month of trading.

Questions & Answers

Q.

When will Wagyumafia's Hong Kong location open to the public?

A.

Reservations will be made available to non-members at some point after the initial month of operation. Initially, the restaurant will cater to members only, with 18 seats available at a time.

Q.

What kind of food will the Hong Kong Wagyumafia restaurant serve?

A.

The restaurant will offer an omakase menu, focusing on select Wagyu and Kobe beef. Dishes will include yakiniku and shabu-shabu preparations, highlighting the premium beef quality.

Q.

How does Wagyumafia ensure the quality of its beef?

A.

Wagyumafia aims to purchase only the top 1% of Kobe beef available. They source their products directly from the top 20 best farmers located in Japan, ensuring high standards.

Reader pulse

Will Wagyumafia's members-only model succeed in Hong Kong?

21,397 votes so far

Weekly Briefing

Asia's retail intelligence, in your inbox

Tuesday, Thursday and a Saturday Weekly Wrap: the retail stories, numbers and moves that mattered across Asia. Nothing else, and you can unsubscribe in one click.

  • Top industry moves and market shifts
  • Weekly data-driven analysis from across Asia
  • Tuesday, Thursday and the Saturday Weekly Wrap

Read by retail operators, investors and brand teams across Asia.

Protected by a quick human check. No spam, ever. Unsubscribe in one click.

SecureGDPR ready