Volkswagen To Install Porsche’s CEO As Volkswagen Brand Chief
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Volkswagen Chief Executive (CEO) Herbert Diess will promote Porsche CEO Oliver Blume to become head of the Volkswagen brand as part of a broader management reshuffle, Auto Motor and Sport said on Tuesday citing company sources.
Blume will be moved to the VW brand to help the company get a grip on production issues with the VW ID3 electric car and the Golf 8, the auto industry publication said on Tuesday. Launch And The Volkswagen T-Roc compact SUV has been finally launched and is the brand’s most affordable SUV in India at present. The T-Roc comes to India as a CBU and despite that gets a highly competitive price tag for its fully-loaded variant.
Bernhard Maier, currently head of VW’s Skoda brand, will become head of Porsche, Auto Motor and Sport said.
Herbert Diess is currently head of multi-brand Volkswagen Group as well as head of the VW brand.
Volkswagen declined to comment.
Questions & Answers
Q.Why is Oliver Blume being moved to head the Volkswagen brand?
Why is Oliver Blume being moved to head the Volkswagen brand?
He will help the company address production problems. These issues specifically concern the VW ID3 electric car and the Golf 8. Blume's appointment aims to get these production issues under control.
Q.What is the current role of Herbert Diess within Volkswagen?
What is the current role of Herbert Diess within Volkswagen?
Herbert Diess is currently the head of the multi-brand Volkswagen Group. He also holds the position of head of the VW brand. This promotion means he will be giving up the VW brand leadership.
Q.Which new SUV has Volkswagen launched in India?
Which new SUV has Volkswagen launched in India?
The Volkswagen T-Roc compact SUV has been launched in India. It is the brand's most affordable SUV there and comes as a CBU. Despite this, it has a competitive price for its fully-loaded variant.
Q.Who will become the new head of Porsche?
Who will become the new head of Porsche?
Bernhard Maier, currently the head of VW's Skoda brand, will take over as the new head of Porsche. This move is part of a broader management reshuffle within the Volkswagen Group.
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