Volkswagen To Install Porsche’s CEO As Volkswagen Brand Chief

Volkswagen Chief Executive (CEO) Herbert Diess will promote Porsche CEO Oliver Blume to become head of the Volkswagen brand as part of a broader management reshuffle, Auto Motor and Sport said on Tuesday citing company sources.

Blume will be moved to the VW brand to help the company get a grip on production issues with the VW ID3 electric car and the Golf 8, the auto industry publication said on Tuesday. Launch And The Volkswagen T-Roc compact SUV has been finally launched and is the brand’s most affordable SUV in India at present. The T-Roc comes to India as a CBU and despite that gets a highly competitive price tag for its fully-loaded variant.

Bernhard Maier, currently head of VW’s Skoda brand, will become head of Porsche, Auto Motor and Sport said.

Herbert Diess is currently head of multi-brand Volkswagen Group as well as head of the VW brand.

Volkswagen declined to comment.