Volkswagen to invest $27 billion in core brand until 2022

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Volkswagen will invest 22.8 billion euros ($26.9 billion) in its main car brand over the next five years, it said on Saturday, a day after it announced a spending program aimed at bolstering its position as a maker of electric cars.
Most of that sum, around 14 billion euros, will be spent in Germany, Volkswagen said, adding that one of the key measures included a 1 billion euro injection to transform the carmaker’s Zwickau plant into a pure e-mobility facility.
“The investment package which has now been adopted will give a decisive boost to the largest product and technology offensive in the history of the brand,” Herbert Diess, Chief Executive of the Volkswagen brand and a VW management board member, said.
Analysts see reviving the VW brand, which has long suffered from high staff and development costs, as crucial to the group’s ability to recover from a diesel emissions scandal that has gripped the carmaker. [nL8N1N51ST]
The investments unveiled on Saturday are part of Volkswagen’s 72 billion euro spending plan for the 2018-2022 period that was announced on Friday.
Questions & Answers
Q.What is the total investment Volkswagen plans to make in its main brand over the next five years?
What is the total investment Volkswagen plans to make in its main brand over the next five years?
Volkswagen intends to invest 22.8 billion euros in its core car brand until 2022. This sum is part of a larger 72 billion euro spending plan for the 2018-2022 period.
Q.Where will the majority of this investment be directed?
Where will the majority of this investment be directed?
Most of the investment, specifically around 14 billion euros, will be allocated to Germany. A significant portion of this will transform the Zwickau plant into an e-mobility facility.
Q.What is the strategic importance of this investment for Volkswagen?
What is the strategic importance of this investment for Volkswagen?
Analysts consider reviving the VW brand crucial for the group's recovery from the diesel emissions scandal. The investment is intended to boost the brand's product and technology offensive, focusing on electric cars.
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