Visa Thailand Grand Sale goes digital as the flagship inbound program gets a mobile revamp

Thailand Minister of Tourism and Sports Ms. Kobkarn Wattanavrangkul (center), Mr. Noppadon Pakprot (right), Deputy Governor for Tourism Products and Business, Tourism Authority of Thailand (TAT), and Mr. Suripong Tantiyanon (left), Visa Country Manager, Thailand launch Visa Thailand Grand Sale 2017.

This year the entire customer journey will be made available for the first time on mobile. Visa cardholders can simply sign up by scanning a QR code at more than 7,000 merchant locations nationwide. To claim the offers, cardholders simply present the code or screen capture with merchants.

Customers with internationally issued Visa cards who registered upon arrival at the airport will receive a welcome pack consisting of a complimentary SIM card with WIFI access, Grab ride worth THB 100, and a complimentary drink at Coffee World.

More than 50 leading retailers in Bangkok, Pattaya, Chiang Mai and Phuket take part in Visa Thailand Grand Sale, which runs from 15 June to 31 August 2017. In Bangkok, Visa Thailand

Grand Sale is present in three shopping and dining clusters: Downtown Bangkok from Siam to Asoke; Along the Chaophraya River at River City and Asiatique; and outer Bangkok on Bangna and Ramintra.

Offers extend to popular online shopping websites: Lazada Thailand and Sephora.

Suripong Tantiyanon, Visa Country Manager, Thailand said: “Having served millions of visitors to Thailand over the past 20 years, this platform has been revamped to meet the changing travel needs and behaviours. This year it has been renamed “Visa Thailand Grand Sale” from “Amazing Thailand Grand Sale” in partnership with TAT’s Thailand Shopping and Dining Paradise program.”

For every THB 1,000 spent with Visa during the campaign, cardholders will receive a ticket to enter a lucky draw. There are ten prizes, each including two return air tickets and a maximum of seven-night stay at one of the program’s destinations. Five prizes are for international Visa cardholders and the other five are for participants with Thailand-issued Visa cards.