Visa and TAT launch festive campaign with great rewards for tourists
In this article (5)
Suripong Tantiyanon (left), Visa Country Manager, Thailand and Noppadon Pakprot (right), Deputy Governor for Tourism Product and Business, Tourism Authority of Thailand (TAT), launch Thailand Spectacular Year End 2016, aiming to boost inbound tourist spending during the festive seasons.
The joint promotional campaign rewards non-Thai Visa cardholders with special privileges and complimentary gifts when they spend at 14 shopping complexes throughout Bangkok, from now until January 31, 2017. TAT forecast that more than 375,000 tourists will visit Thailand during the four-day New Year period, generating more than THB 5.5 billion of revenue for the country, a 12-percent increase from the same period last year.
Questions & Answers
Q.What is the primary goal of the Thailand Spectacular Year End 2016 campaign?
What is the primary goal of the Thailand Spectacular Year End 2016 campaign?
The campaign, a joint promotional effort, aims to boost inbound tourist spending during Thailand's festive seasons. It targets non-Thai Visa cardholders visiting the country.
Q.What kind of rewards can non-Thai Visa cardholders expect during this campaign?
What kind of rewards can non-Thai Visa cardholders expect during this campaign?
Non-Thai Visa cardholders can receive special privileges and complimentary gifts. These are available when they spend at any of the 14 participating shopping complexes across Bangkok.
Q.When does the Thailand Spectacular Year End 2016 campaign conclude?
When does the Thailand Spectacular Year End 2016 campaign conclude?
The promotional campaign began recently and is scheduled to run until January 31, 2017. Rewards are available to eligible cardholders throughout this period.
Q.What revenue increase does TAT expect for the New Year period compared to last year?
What revenue increase does TAT expect for the New Year period compared to last year?
TAT forecasts a 12-percent increase in revenue for the country during the four-day New Year period. This is based on an expected 375,000 tourists visiting.