Vietnam’s world’s best rice gets trademark in Australia
In this article (5)
Vietnam’s ST24 and ST25 rice varieties, the latter the World’s Best Rice award winner not long ago, have obtained trademarks in Australia.
The ‘Gao Ong Cua Viet Nam’ trademark has been registered by Ho Quang Tri Private Enterprise, a company owned by the son of the main developer of ST25, Ho Quang Cua.
The trademark is valid until June 2031.
It includes a logo of the brand with Cua’s smiling face next to a stem of grain.
ST25 won the World’s Best Rice contest in 2019 and secured second place in 2020.
It was the result of 25 years of research by Cua and his colleagues who cross-bred the premium fragrant rice, described as having a sweet taste and a hint of pineapple flavor, in the Mekong Delta province of Soc Trang.
Cua has been pursuing global trademarks for the grain since last year after several companies tried to register the ST25 trademark in the U.S. and Australia.
He has successfully registered the brand in the E.U. and the U.K.
Questions & Answers
Q.Which specific Vietnamese rice varieties are now trademarked in Australia?
Which specific Vietnamese rice varieties are now trademarked in Australia?
The Vietnamese ST24 and ST25 rice varieties have obtained trademarks in Australia. ST25 previously won the World's Best Rice award and secured second place in subsequent contests.
Q.Who registered the 'Gao Ong Cua Viet Nam' trademark in Australia?
Who registered the 'Gao Ong Cua Viet Nam' trademark in Australia?
Ho Quang Tri Private Enterprise registered the trademark in Australia. This company is owned by the son of Ho Quang Cua, the main developer of the ST25 rice variety.
Q.Why did Ho Quang Cua pursue global trademarks for the ST25 rice?
Why did Ho Quang Cua pursue global trademarks for the ST25 rice?
Cua pursued global trademarks after several other companies attempted to register the ST25 trademark in markets like the U.S. And Australia. He aimed to protect the brand's identity.
Q.In which other major markets has the ST25 brand already been successfully registered?
In which other major markets has the ST25 brand already been successfully registered?
The ST25 brand has already been successfully registered in both the E.U. And the U.K. This indicates a broader strategy for international protection of the rice variety.
Reader pulse
Will this trademark boost ST25 sales?
16,761 votes so far