Vietnamese expected to drink up this Tet
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Top brewer Habeco expects sales of nearly 147 million liters of beer during the biggest holiday, up 6.1 percent year on year. Vietnam’s brewers are gearing up for a massive drink-up this Lunar New Year holidays, or Tet.
Hanoi-based top brewer Habeco plans to churn out 146.8 million liters of beer during the Lunar New Year, up 6.1 percent from the same period last year, according to the Ministry of Transport’s official mouthpiece Bao Giao Thong.
Meanwhile, beer consumption in Ho Chi Minh City is projected to jump 30 percent (from last year) to around 40 million liters during Tet, according to estimates released by the municipal Department of Industry and Trade.
The cities will provide the country’s key booze markets this Lunar New Year, which falls on January 28.
The Vietnam Beer Alcohol Beverage Association expects beer production to grow by 25 percent, annually, before hitting 4 billion liters in 2020.
Over the past five years, Vietnam has doubled its consumption of beer to more than 3 billion liters per year. Each Vietnamese person drinks an average of 27.4 liters, placing them squarely in the world’s top 25 beer drinkers.
In 2015, Vietnam produced an estimated 3.4 billion liters of beer and 300 million liters of liquor.
Questions & Answers
Q.Which specific Vietnamese city expects a significant increase in beer consumption during Tet?
Which specific Vietnamese city expects a significant increase in beer consumption during Tet?
Ho Chi Minh City is projected to see beer consumption jump by 30 percent during the Lunar New Year. This would bring their total consumption to around 40 million liters for the holiday period.
Q.What is the expected growth in overall beer production for Vietnam, according to the industry association?
What is the expected growth in overall beer production for Vietnam, according to the industry association?
The Vietnam Beer Alcohol Beverage Association anticipates an annual growth of 25 percent in beer production. They expect the country's total beer output to reach 4 billion liters by the year 2020.
Q.How much has Vietnam's beer consumption grown over the past five years?
How much has Vietnam's beer consumption grown over the past five years?
Over the last five years, Vietnam has doubled its annual beer consumption. The country now consumes more than 3 billion liters of beer each year, indicating substantial market growth.
Q.When does this year's Lunar New Year, or Tet, fall?
When does this year's Lunar New Year, or Tet, fall?
This year's Lunar New Year, also known as Tet, is scheduled to take place on January 28. This date marks the beginning of the major holiday period.