Vietnam is Duolingo’s largest market in region
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Duolingo, the world’s leading language learning app, said Vietnam is its largest market in Southeast Asia but it is yet to monetize its products.
Haina Xiang, its head of marketing for China and Southeast Asia, said the number of active users in Vietnam grew by 67 percent a month in the year since Jan. 2021.
Vietnam “has far outpaced other markets in a short time,” she said, adding that the number of active users in the country in 2022 has doubled year-on-year.
Around 6 percent of Duolingo’s 40 million monthly active users have signed up for it to download lessons and skip ads.
The American company reported revenues of $250 million last year, up 55 percent from 2020, and said gross profits nearly tripled to $60 million.
According to Duolingo’s statistics, English and Chinese are the most popular courses on its platform in Vietnam.
Users spend an average of 17.6 minutes a day on the app, usually at 9-10 p.m.
Questions & Answers
Q.What is the primary challenge Duolingo faces in its largest Southeast Asian market?
What is the primary challenge Duolingo faces in its largest Southeast Asian market?
Despite Vietnam being its largest market in Southeast Asia, Duolingo has not yet begun to generate revenue from its products there. This indicates a focus on user acquisition over immediate monetisation in the region.
Q.How quickly has Duolingo's user base grown in Vietnam recently?
How quickly has Duolingo's user base grown in Vietnam recently?
The number of active users in Vietnam increased by 67 percent monthly in the year following January 2021. Active users in the country doubled year-on-year in 2022, significantly outperforming other markets.
Q.What are the most popular language courses taken by Duolingo users in Vietnam?
What are the most popular language courses taken by Duolingo users in Vietnam?
According to Duolingo’s own statistics, English and Chinese are the most frequently chosen courses on its platform by users located in Vietnam. These two languages appear to be in high demand among Vietnamese learners.
Q.How much revenue did Duolingo generate last year, and how does that compare to previous performance?
How much revenue did Duolingo generate last year, and how does that compare to previous performance?
Duolingo reported revenues of $250 million last year, which represented a 55 percent increase from its 2020 figures. The company also saw its gross profits nearly triple, reaching $60 million in the same period.
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