Vietjet makes its debut at Hong Kong International Travel Expo with 5,000 free tickets

1 min readUpdated Jun 4, 2025Jun 14, 20171:53 AM

In this article (4)

The fast growing New-Age Carrier, Vietjet, will take part in the International Travel Expo (ITE) Hong Kong to be held at the Hong Kong Convention and Exhibition Centre from June 15 to 18, 2017.

As a debutant of this star event of the Asia travel industry, Vietjet will turn out in full force with attractive and informative displays, special offers and promotion programs. The Vietjet Booth at G102 with the theme, “Free Summer, Fly for Free,” will spot the very attractive Vietjet Red and Yellow to welcome its visitors. They will be treated to interesting and interactive activities, from photo-taking opportunities with the popular Vietjet crew to mobile phone games with special prizes for the winners.

The highlight of Vietjet’s presence in the ITE will be a feature performance on the Grand Stage at 2:00 pm on June 17 (Saturday), with a spectacular Flashmob Dance by a leading dance group Helki.Fam. There will also be a drama and game session on stage for visitors from the public.

To celebrate Vietjet’s participation in the ITE, Vietjet also offers 5,000 promotional tickets priced only from HKD0 (excluding taxes & airport fees) within the golden hour 13h-15h during the ITE’s four-day time from June 15 to June 18, 2017 only at their website. The promotion applies for Ho Chi Minh City-Hong Kong route with flight time being from August 1 to December 31, 2017 (excluding national holidays).

The recent Vietjet Summer Promotion, “Free Summer, Fly for Free,” held between April 25 and June 15, 2017, has proven to be very popular among travelers with the 1 million HKD0 tickets.

AdvertisementAdvertise with usMobile 320×100

What this means

Vietjet's aggressive entry into the Hong Kong market via the International Travel Expo, highlighted by 5,000 free tickets, signals a clear intent to quickly capture market share. This high-impact, low-price strategy uses a proven tactic, similar to their prior 1 million HKD0 ticket promotion, positioning them as a disruptor. While effective for immediate brand awareness, it puts significant pressure on established carriers to respond to fare reductions or risk losing budget-conscious travelers. The primary risk lies in whether these initial free-ticket customers translate into loyal, paying passengers beyond the promotional window, particularly given that Panpuri is expanding aggressively in Asia, showing an appetite for market penetration. The outcome will be visible in their passenger numbers for the Ho Chi Minh City-Hong Kong route in early 2018.

Minjun Park · Retail News Asia newsroom

Questions & Answers

What is the primary purpose of Vietjet's participation in the International Travel Expo Hong Kong?

Vietjet aims to show attractive and informative displays, special offers, and promotional programmes. As a debutant, they will use this event to engage visitors with interactive activities and feature performances.

Which specific flight route is covered by the promotional tickets offered at the event?

The promotional tickets, priced from HKD0 excluding taxes and airport fees, are exclusively for the Ho Chi Minh City-Hong Kong route. They are available for flights between August 1 and December 31, 2017, excluding national holidays.

When can interested customers purchase the special promotional tickets?

The 5,000 promotional tickets are available during a 'golden hour' from 13h to 15h each day of the expo, specifically from June 15 to June 18, 2017. Purchases must be made on Vietjet's website.

Reader pulse

Is Vietjet's free ticket strategy effective?

15,899 votes so far