Asahi Beverages acquires South Australia’s Never Never gin brand
In this article (5)
Asahi Beverages has purchased Never Never, a premium distillery in South Australia’s McLaren Vale region.
The acquisition is expected to help the distillery expand its reach, offer better support and offerings for existing customers and consumers, and help grow the Australian gin market.
Never Never was established in 2016 by three friends – George Georgiadis, Tim Boast, and Sean Baxter – who began distilling gin from an Adelaide shed. Since then, the company has gained popularity among bartenders and gin enthusiasts with its award-winning gins, such as Triple Juniper and Oyster Shell.
Georgiadis, MD and co-founder of Never Never, said the partnership would allow the brand to realise its vision of growing in the country’s gin market.
“Our values have been crucial in building our brand and align incredibly strongly with the values and culture of Asahi Beverages,” he added.
Never Never’s three co-founders will remain in their roles and continue to oversee day-to-day operations, ensuring a smooth transition and maintaining the brand’s unique identity.
“Adding a high-quality, Australian-made gin to our range plugs an important gap in our offering and complements our leading multi-beverage portfolio,” added Danny Celoni, CEO of Carlton & United Breweries (CUB), Asahi’s alcohol division.
“We can’t wait to start offering this product to our customers and through our distribution network to help this internationally-recognised Aussie gin achieve the scale it deserves.”
Questions & Answers
Q.What benefits does Asahi Beverages expect from acquiring Never Never gin?
What benefits does Asahi Beverages expect from acquiring Never Never gin?
Asahi expects the acquisition to help Never Never expand its reach, offer better support to existing customers, and contribute to the growth of the Australian gin market. It also fills a gap in Asahi's multi-beverage portfolio.
Q.Who founded Never Never gin and when did it start operations?
Who founded Never Never gin and when did it start operations?
Never Never was founded in 2016 by three friends: George Georgiadis, Tim Boast, and Sean Baxter. They began distilling gin from an Adelaide shed before gaining popularity among gin enthusiasts.
Q.Will the founders of Never Never gin continue to be involved with the brand after the acquisition?
Will the founders of Never Never gin continue to be involved with the brand after the acquisition?
Yes, all three co-founders will remain in their current roles. They will continue to oversee day-to-day operations, aiming for a smooth transition and to maintain the brand's unique identity.
Q.Which specific gin products from Never Never are mentioned as being award-winning?
Which specific gin products from Never Never are mentioned as being award-winning?
The article specifically mentions Triple Juniper and Oyster Shell as award-winning gins produced by Never Never. These products have contributed to the brand's popularity among bartenders and enthusiasts.