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Victoria’s Secret swings to net income despite lower sales

By Minjun Park
1 min read
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victorias secret has a model casting tactic thats worth billions
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Victoria’s Secret swung to a net income despite lower sales in the fiscal second quarter, which an analyst attributes to better inventory management discipline and efficient cost control.

The lingerie and perfume brand’s net income was US$32.1 million, while net sales fell 0.7 percent year over year to $1.42 billion.

North America store sales decreased 2.1 percent to $800 million, and direct sales slid 0.9 percent to $430.2 million. International sales climbed 6.4 percent to $187 million.

“Some better discipline around inventory management and strong cost control have both helped to boost the bottom line,” said Neil Saunders, GlobalData MD.

“The better financial health of the business means that when Hillary Super takes the reins as CEO in early September she will, at least, inherit a company that has been stabilized.”

The company forecasts net sales to increase low-single digits in the fiscal third quarter from the year-ago period.

“We are encouraged our North America business trends have continued to improve as we’ve moved through August and the start of the third quarter,” said Timothy Johnson, Victoria’s Secret interim CEO, and chief finance and administrative officer.

“While we are optimistic about the positive signs we’re seeing in our business, we recognize the consumer environment remains challenging and our customer is pressured economically.”

For the full fiscal year, the company expects net sales to be down by about 1 per cent.

Questions & Answers

Q.

What specifically contributed to Victoria's Secret achieving a net income despite reduced sales figures?

A.

An analyst attributed the improved financial performance to better inventory management discipline and efficient cost control measures. These factors helped boost the company's bottom line during the fiscal second quarter.

Q.

Which of Victoria's Secret's sales channels experienced growth in the fiscal second quarter?

A.

International sales were the only channel that climbed, increasing by 6.4 percent to reach $187 million. North America store sales and direct sales both decreased during the same period.

Q.

What is the company's sales forecast for the upcoming fiscal third quarter?

A.

Victoria's Secret forecasts net sales to increase by low-single digits in the fiscal third quarter compared to the same period last year. This is based on improving North America business trends seen in August.

Q.

What is the overall sales outlook for Victoria's Secret for the full fiscal year?

A.

For the full fiscal year, Victoria's Secret expects its net sales to be down by approximately 1 percent. The company acknowledges a challenging consumer environment, despite some positive business signs.

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