Victoria’s Secret flagship store in HK to open soon
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Lingerie label Victoria’s Secret will open its first flagship store in Hong Kong on Tuesday, July 17.
The Victoria’s Secret Hong Kong flagship has been under construction for more than a year since fast-fashion label Forever 21 exited the prime Causeway Bay site, opposite Hysan Place and a busy MRT exit.
The new Capitol Centre store represents part of the brand’s moves towards general expansion globally. It will feature a broad range of lingerie collections as well as perfumes and body care products.
An art project and photo competition for social media is being organised to celebrate the opening. The brand has collaborated with two local artists to create angel wing murals at Central and Sheung Wan, representing its signature runway props. Passersby who instagram themselves by the mural will be eligible for a chance to meet the Victoria’s Secret Angel models in person.
Questions & Answers
Q.When is Victoria's Secret opening its new flagship store in Hong Kong?
When is Victoria's Secret opening its new flagship store in Hong Kong?
The new Victoria's Secret flagship store in Hong Kong is scheduled to open on Tuesday, July 17. This is the brand's first flagship presence in the city.
Q.What kind of products will be available at the new Hong Kong store?
What kind of products will be available at the new Hong Kong store?
The store will offer a wide selection of lingerie collections, in addition to perfumes and body care products. This broad range aligns with the brand's global expansion strategy.
Q.Where is the new Victoria's Secret flagship located in Hong Kong?
Where is the new Victoria's Secret flagship located in Hong Kong?
The store is located at the Capitol Centre in Causeway Bay, a prime site opposite Hysan Place and a busy MRT exit. This location was previously occupied by fast-fashion label Forever 21.
Q.How is Victoria's Secret celebrating the store's opening?
How is Victoria's Secret celebrating the store's opening?
To celebrate, an art project and photo competition are being organised, featuring angel wing murals created by two local artists in Central and Sheung Wan. Participants instagramming themselves by the murals could win a chance to meet Victoria's Secret Angel models.
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