Victoria Beckham is opening a store in Hong Kong

Earlier today, minutes after taking a bow at her autumn/winter ’16/’17 show during New York Fashion Week, Victoria Beckham announced that her burgeoning retail empire is officially on the rise with a Hong Kong storefront scheduled to open in March.

“The women in Asia really know how to dress,” Beckham said to BagSnob founder Tina Craig on a video that appeared on Vogue China’s Instagram account. During Art Basel last March, the designer (and apparent celebrity wedding dress consultant) told the South China Morning Post that she was in the process of scouting potential brick-and-mortar locations in the metropolis.

Beckham, who showed a thoroughly modern collection of contrasting stripes, tuxedo jumpsuits and one particularly sophisticated take on an evening wear kilt, opened her first freestanding boutique on London’s Dover Street in September 2014. The Hong Kong shop marks Beckham’s first freestanding location in Asia and second in the world.

“Super chic sophisticated, understand and appreciate fashion…” continued the former Spice Girl and mother of four on her newest customer base. Her brood — along with newly-minted photog son Brooklyn and dashing husband David — sat, as usual, in the front row of her runway show near Anna Wintour. “They love getting dressed up.”