Victoria Beckham Beauty range launched on Tmall Global
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Victoria Beckham Beauty has launched a flagship store on Alibaba’s Tmall Global platform, marking the brand’s debut in China.
The Victoria Beckham Beauty online store features a wide range of skincare and makeup products, including the brand’s exclusive skincare line Power Glow Set, on Tmall Global platform.
To celebrate the launch, the brand has signed up one of China’s biggest influencers, Viya, to Livestream on Tmall Global.
“You can’t be a successful global brand without a solid China business – it’s just not possible these days,” said Sarah Creal, co-founder and CEO of Victoria Beckham Beauty. “So when we began to think about expanding to China, we knew that we wanted to partner with Tmall Global because it represents the best.
“We’re focused on building a strategic luxury beauty brand that is very modern, forward-thinking and fresh, and this is the next key step to our growth strategy,” she said
Sarah met Victoria Beckham during a makeup collaboration with Estee Lauder in 2016 and teamed up to create the cosmetics brand last year.
Questions & Answers
Q.What product lines are available in the new Tmall Global store?
What product lines are available in the new Tmall Global store?
The Victoria Beckham Beauty online store features a wide range of skincare and makeup products. This includes the brand’s exclusive skincare line, the Power Glow Set, which is available on the Tmall Global platform.
Q.Why did Victoria Beckham Beauty choose Tmall Global for its entry into China?
Why did Victoria Beckham Beauty choose Tmall Global for its entry into China?
Sarah Creal, co-founder and CEO, stated that a solid China business is essential for a global brand. They partnered with Tmall Global because they believe it represents the best option for their expansion strategy in the region.
Q.Who is Sarah Creal and what is her connection to Victoria Beckham Beauty?
Who is Sarah Creal and what is her connection to Victoria Beckham Beauty?
Sarah Creal is the co-founder and CEO of Victoria Beckham Beauty. She first met Victoria Beckham during a makeup collaboration with Estee Lauder in 2016 and subsequently teamed up with her to create the cosmetics brand last year.
Q.How is Victoria Beckham Beauty promoting its launch on Tmall Global?
How is Victoria Beckham Beauty promoting its launch on Tmall Global?
To celebrate the launch of their flagship store on Tmall Global, the brand has signed up one of China’s biggest influencers, Viya. Viya is scheduled to Livestream on the Tmall Global platform as part of the promotional efforts.
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