Victoria Beckham Beauty range launched on Tmall Global

Victoria Beckham Beauty has launched a flagship store on Alibaba’s Tmall Global platform, marking the brand’s debut in China.

The Victoria Beckham Beauty online store features a wide range of skincare and makeup products, including the brand’s exclusive skincare line Power Glow Set, on Tmall Global platform.

To celebrate the launch, the brand has signed up one of China’s biggest influencers, Viya, to Livestream on Tmall Global.

“You can’t be a successful global brand without a solid China business – it’s just not possible these days,” said Sarah Creal, co-founder and CEO of Victoria Beckham Beauty. “So when we began to think about expanding to China, we knew that we wanted to partner with Tmall Global because it represents the best.

“We’re focused on building a strategic luxury beauty brand that is very modern, forward-thinking and fresh, and this is the next key step to our growth strategy,” she said

Sarah met Victoria Beckham during a makeup collaboration with Estee Lauder in 2016 and teamed up to create the cosmetics brand last year.