Viacom expands direct-to-consumer offering

Viacom International Media Networks (VIMN) has launched the BET Play direct-to-consumer, subscription video on demand (SVOD) application for the adult audience, giving consumers in 100 countries direct mobile access to BET’s content.

BET Play offers fans an opportunity to watch English-language BET content — television series, documentaries, standup comedy, entertainment news and legendary musical performances — on their iOS and Android smartphones and tablets, as well as AirPlay-enabled television sets.

“The launch of BET Play significantly expands the brand’s geographic availability by making it available direct to consumer in many markets where it has not previously had an established presence on TV,” said Michael D. Armstrong, EVP and general manager for international brand development at VIMN.

The BET Play app also features a live linear feed of BET Soul, the premiere destination and leading music source for all soul music including R&B, Neo Soul, Alternative Soul, Classic Soul, relative Hip Hop, and Caribbean music.

BET Play was designed to reach an international audience where they live – smartphones, tablets, and other digital devices – and creates an experience tailored to each of these screens.

BET Play is the latest addition to the Viacom Play Plex suite of mobile TV apps, which offer smartphone and tablet users around the world access to the best content from all of Viacom’s international TV brands, anytime and anywhere.