VF Corporation to collaborate with Redress
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Global apparel, footwear and accessories retailer VF Corporation is entering an exclusive collaboration with environmental charity Redress to deliver the Redress Design Award 2019 x VF Challenge in Hong Kong.
The award is the world’s largest sustainable fashion design competition and works to educate emerging fashion designers around the world about sustainable design techniques to drive growth towards a circular fashion system.
The collaboration is being supported by financial contributions from VF and charitable grants from the VF Foundation, a private philanthropic foundation funded by VF Corporation.
“This collaboration presents a unique opportunity for VF to provide mentorship to the next generation of fashion leaders while also learning from them,” said VF executive VP & group president APAC region Kevin Bailey, “all with an emphasis on advancing a more sustainable business model for our industry.”
VF’s collaboration with Redress will provide 10 shortlisted emerging designers the opportunity to learn from one of the world’s foremost leaders in apparel and footwear.
Designers will present their competition collections on September 5th at the live Grand Final at Centrestage in Hong Kong.
Questions & Answers
Q.What is the primary goal of the Redress Design Award competition?
What is the primary goal of the Redress Design Award competition?
The competition aims to educate emerging fashion designers globally about sustainable design techniques. Its objective is to drive growth towards a circular fashion system within the industry, fostering more environmentally friendly practices.
Q.How is VF Corporation supporting this collaboration financially?
How is VF Corporation supporting this collaboration financially?
VF Corporation is providing financial contributions directly to the collaboration. Also, charitable grants from the VF Foundation, which is funded by VF Corporation, are also supporting the initiative.
Q.What benefit does VF Corporation expect to gain from this partnership?
What benefit does VF Corporation expect to gain from this partnership?
VF expects to mentor the next generation of fashion leaders through this collaboration. They also anticipate learning from these emerging designers, all while working towards advancing a more sustainable business model for the industry.
Q.When and where will the Grand Final for the design competition take place?
When and where will the Grand Final for the design competition take place?
The live Grand Final for the competition is scheduled for September 5th. It will be held at Centrestage, an event location situated in Hong Kong, where designers will present their collections.
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