Versace China opens Beijing flagship Store
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Versace China’s new flagship has opened in Beijing as part of a concerted plan by the fashion label’s new owners to expand its footprint globally.
Launching in Beijing’s China World Mall to bring its store network to 53 outlets, the more than 4300sqft two-level boutique features a marble-based store design overseen by French architect Gwenael Nicolas.
“The LEED-certified boutique has been created with the highest sustainability standards in mind,” said a statement released by the firm. “Dimmable lights with central control have been installed to ensure efficient use of energy over the course of the day.”
“There’s no bigger luxury than our future. The new Versace China concept is a commitment toward Versace’s sustainable legacy,” said designer Donatella Versace”
Capri Holdings, which also owns Michael Kors and Jimmy Choo, bought Versace from Donatella Versace late last year for US$2.2 billion. It is now implementing a plan to double the label’s worldwide sales with at least 112 new stores scheduled by 2022 along with a refurbishment program for the existing network. The new Beijing store is a key step in that plan.
Questions & Answers
Q.Who owns Versace now and what is their strategy for the brand?
Who owns Versace now and what is their strategy for the brand?
Versace is owned by Capri Holdings, which also owns Michael Kors and Jimmy Choo. Their plan is to double Versace's worldwide sales, opening 112 new stores and refurbishing the existing network by 2022.
Q.What sustainable features are incorporated into the new Beijing store?
What sustainable features are incorporated into the new Beijing store?
The new Beijing store is LEED-certified and designed with high sustainability standards. It includes dimmable lights with central control to ensure efficient energy use throughout the day.
Q.Where is the new Versace flagship store located and how large is it?
Where is the new Versace flagship store located and how large is it?
The new Versace flagship store is located in Beijing's China World Mall. It is a two-level boutique, measuring more than 4300 square feet, featuring a marble-based design.
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