US Mart opens second HCMC store
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Quality imported grocery retail pioneer US Mart has opened its second store in HCMC – and is ready, preparing for its third.
After three successful years in the city, US Mart has opened a second store in District 7.
The new store is located at 169 Nguyen Huu Canh St, in what is a residential enclave popular with Asian expats and and high-income locals. The company hopes this positioning strategy will bring growth to the chain, reflecting its success in downtown Saigon, District 1.
Kim Ngan, US Mart director of communications, said the store is selling around 10,000 items, 70-80 per cent of which are imported directly from the US, including food and beverage products. The other 20-30 per cent are Vietnamese high-quality products, including specialties from Southern provinces.
All US products are imported as a part of the Taste of America program, a joint effort with the US Department of Agriculture. According to Gerald H Smith, senior attache for Agricultural Affairs at the US consulate, Vietnam is the 11th largest market for US food and agricultural products. Statistics showed the trade in food and agricultural products reached US$5.9 billion last year.
US Mart was founded in 2013 by businessman Nguyen Manh Tien, who recognised local customers’ need of imported goods after returning from studying in the US. Despite the high competition in Vietnam retail market, US Mart has successfully built its customer base thanks to high quality goods, food sanity, frequent promotions, and a five-day goods return policy.
After D7 store, US Mart will open its third store in Tan Binh district this Sunday.
Questions & Answers
Q.What is the strategic thinking behind US Mart's choice of location for its new store?
What is the strategic thinking behind US Mart's choice of location for its new store?
The new store in District 7 is in a residential area popular with Asian expats and high-income locals. US Mart hopes this positioning strategy will bring growth, mirroring its success in downtown Saigon, District 1.
Q.What proportion of products sold at US Mart are imported directly from the United States?
What proportion of products sold at US Mart are imported directly from the United States?
Around 70-80 per cent of the 10,000 items sold at US Mart are imported directly from the US, including food and beverage products. The remaining 20-30 per cent are high-quality Vietnamese products.
Q.Who founded US Mart and what inspired its creation?
Who founded US Mart and what inspired its creation?
Businessman Nguyen Manh Tien founded US Mart in 2013. He recognised the local customers’ need for imported goods after he returned from studying in the United States.
Q.What initiatives does US Mart have in place to ensure product quality and customer satisfaction?
What initiatives does US Mart have in place to ensure product quality and customer satisfaction?
US Mart focuses on high quality goods and food sanity. They also offer frequent promotions and have a five-day goods return policy, which helps build their customer base.