Unitel introduces eSIMs to Laos market

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Vietnamese military-owned operator Viettel has announced that its subsidiary in Laos Unitel has become the first mobile operator in the market to launch eSIM technology.
The Unitel eSIM service was introduced at the beginning of March, and Unitel is aiming to encourage at least 10,000 customers to exchange their physical SIMs for eSIMs by the end of 2020.
With the launch, Laos became the seventh of the 10 ASEAN member states to introduce eSIM technology.
It is also the fourth market in Southeast Asia that Viettel has introduced eSIMs to. The company and its subsidiaries were the first mobile operators to offer the technology in Myanmar, Vietnam and Cambodia.
Meanwhile another Viettel mobile brand in Laos, Metfone, has become the first operator in the market to launch mobile credit top ups using QR code scanning rather than scratch cards.
Viettel deputy general director Tao Duc Thang said the introduction of eSIM technology marks the beginning stages of Viettel’s goal of digitally transforming the global telecommunications landscape, and becoming a pioneer in IoT technologies.
“Viettel has well-prepared platforms and infrastructure and has made digital transformations in its fields such as telecommunications and information technology,” he said.
“This includes application of the latest technologies in the world for a more convenient life.”
Questions & Answers
Q.What is Unitel's target for eSIM adoption in Laos by the end of 2020?
What is Unitel's target for eSIM adoption in Laos by the end of 2020?
Unitel aims for at least 10,000 customers to switch their physical SIMs for eSIMs by the end of 2020. This target was set following the service's introduction at the beginning of March.
Q.In which other Southeast Asian countries has Viettel introduced eSIM technology?
In which other Southeast Asian countries has Viettel introduced eSIM technology?
Viettel and its subsidiaries were the first operators to offer eSIM technology in Myanmar, Vietnam, and Cambodia. Laos is the fourth market in Southeast Asia where Viettel has introduced this technology.
Q.What other technological advancement has Viettel's brand Metfone introduced in Laos?
What other technological advancement has Viettel's brand Metfone introduced in Laos?
Metfone, another Viettel mobile brand in Laos, has launched mobile credit top-ups using QR code scanning. This makes it the first operator in the market to offer this alternative to traditional scratch cards.
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