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Uniqlo takes over Superdry’s London flagship

By Aiko Tanaka
1 min read
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In this article (4)

The parent company of Uniqlo, Fast Retailing Group has signed a letting for the former Superdry store on Regent Street.

The store is expected to sell a mixture of both Theory and Uniqlo clothing.

The contemporary fashion brand Theory launched in New York in 1997 and at the end of February 2021, it holds 436 stores worldwide.

The Japanese fashion retailer’s other brands, including US-based denim brand J Brand, could also be sold in the store, property sources said.

The store is expected to open later this year although the exact date is not yet known.

Last month Superdry closed the doors to its Regent Street flagship store, which first opened in 2011.

The retailer is currently considering several locations in the capital, including Forever 21’s former flagship store on Oxford Street, which was forced to closed last year after the retailer filed for administration in the UK.

Questions & Answers

Q.

What products will the new store sell?

A.

The new store is expected to sell a mixture of both Uniqlo and Theory clothing. Property sources also suggest that other brands from the Japanese fashion retailer, such as US-based denim brand J Brand, could be sold there.

Q.

When did Superdry open its Regent Street store that Uniqlo is now taking over?

A.

Superdry first opened the doors to its Regent Street flagship store in 2011. They closed this particular store last month, making way for the new Uniqlo venture in the same location.

Q.

What is the current status of Superdry's operations in London after closing its flagship store?

A.

Superdry is currently considering several new locations in the capital for its future operations. One potential site mentioned is the former Forever 21 flagship store on Oxford Street.

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