UNIQLO and Alexander Wang Collection Launched
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UNIQLO announced a new collaboration with top New York fashion designer Alexander Wang. The line brings Alexander Wang’s signature design and styling to UNIQLO’s HEATTECH functional apparel – LifeWear that has kept people warm and comfortable in winter since its debut in 2003.
About the new collection, Alexander Wang said, “When I look into expanding into additional categories, I seek out partners that really can innovate the product we make and how our fans can access it. UNIQLO are the ideal partners for this collection of innerwear because we share an appreciation of functionality and utilitarianism, and I am thrilled our collaboration has resulted in developing a new HEATTECH line; the perfect place to pick up from where we left off ten years ago.”
Yuki Katsuta, Group Senior Vice President of Fast Retailing and Head of UNIQLO R&D, commented, “Alexander first collaborated with UNIQLO ten years ago on the UNIQLO Designers Invitation Project. At the time he greatly impressed me with his ability to identify trends. I hope that consumers can enjoy this new dimension in HEATTECH, which takes our long-selling line beyond its innerwear origins by augmenting its functionality with Alexander’s inspiring design.”
Questions & Answers
Q.What kind of clothing does the new UNIQLO and Alexander Wang collection feature?
What kind of clothing does the new UNIQLO and Alexander Wang collection feature?
The collection focuses on HEATTECH functional apparel, which is UNIQLO's line designed to keep people warm and comfortable. It specifically includes innerwear, augmented with Alexander Wang’s design for a new dimension.
Q.When did Alexander Wang previously work with UNIQLO?
When did Alexander Wang previously work with UNIQLO?
Alexander Wang first collaborated with UNIQLO ten years ago. This earlier project was part of the UNIQLO Designers Invitation Project, where he greatly impressed with his ability to identify trends.
Q.What did Alexander Wang say was important when choosing a partner for this new collection?
What did Alexander Wang say was important when choosing a partner for this new collection?
Alexander Wang looks for partners who can innovate the product and improve fan access when expanding into new categories. He sought a partner sharing an appreciation for functionality and utilitarianism.
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