UniFriend Vietnam plans to expand in Ho Chi Minh City

Feb 6, 2018Updated May 30, 20251 min read

Korean childrenswear brand UniFriend Vietnam is planning expansion into Ho Chi Minh City via franchising.

After opening three stores in Hanoi towards the end of last year, the brand is seeking franchisees and agents to sell its products in Ho Chi Minh City and other cities.

Targeting children under 12 years old, UniFriend opens stores on main streets and department stores.

All stock is manufactured in Indonesia or Vietnam.

Founded in 2002, UniFriend now has more than 100 stores in Korea and other markets, including China, Malaysia, Singapore and Thailand.

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Mei Ling Tan

Contributor · RetailNews.asia

Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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