UK shoppers prefer self-serve checkouts
In this article (5)
Brits are increasingly turning to retailers who offer self-service payment options, with 57 per cent preferring to avoid human interaction while shopping, new research shows.
Research by delivery management company Whistl found that when it comes to buying groceries, only 17 per cent consider human interaction important.
The over 45s still prefer old-fashioned service with 70 per cent of this age bracket preferring to deal with real people, compared to just 25 per cent of 18-24 year-olds.
It seems men are more likely to opt for a self-service payment option with 53 per cent admitting this is their preferred choice, compared to 47 per cent of women.
The tables turn however when it comes to customer support, with more than half of Brits preferring to speak to a real person when they have an issue.
Questions & Answers
Q.What percentage of shoppers overall prefer to use self-service checkouts?
What percentage of shoppers overall prefer to use self-service checkouts?
Overall, 57 per cent of shoppers prefer self-service payment options, indicating a general desire to avoid human interaction while shopping. This trend is noted across various retail experiences, not just groceries.
Q.Is there a difference between men and women regarding self-service preference?
Is there a difference between men and women regarding self-service preference?
Yes, men are more inclined towards self-service. 53 per cent of men prefer self-service payment options, compared to 47 per cent of women who choose this method.
Q.Does this preference for self-service extend to customer support interactions?
Does this preference for self-service extend to customer support interactions?
No, the preference shifts for customer support. More than half of all British shoppers prefer to speak to a real person when they encounter an issue and need assistance.