Sony’s GEM expands into SE Asia
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GEM, the joint venture entertainment channel between Sony Pictures Television (SPT) Networks and Nippon Television Network (Nippon TV), is expanding into new Asian markets.
The channel will launch in Indonesia, the Philippines and Singapore, making it available to viewers on over 10 pay-TV platforms across six markets in Asia.
From August 1, it will roll out on Indovision, MyRepublic, Nexmedia, Skynindo and Transvision in Indonesia, ACCION’s distribution network of provincial cable affiliates in the Philippines, and Singtel TV in Singapore.
GEM is already available on PPCTV in Cambodia, nowTV in Hong Kong and TrueVisions in Thailand.
Since its launch in 2015, GEM has carved a niche in the premium Asian entertainment space offering first-run and exclusive dramas, comedies and variety entertainment shows from Japan and other northeast Asian markets.
“We’re focused on taking GEM beyond the screen and into the lives of fans across the region via talent tours, local filming and fan meets. Our new series, ‘We are Asia – Dean Fujioka & Friends,’ marks the first original series for GEM, and will pave the way for more localized content in the future,” said Ang Hui Keng, SVP and GM of Sony Pictures Television Networks in Asia.
In addition to the channel’s first original production, viewers can look forward to Nippon TV’s “The Music Day 2016 – Beginning of Summer”, which brings together Japan’s top artists in a festival that celebrates the very best of J-pop.
Questions & Answers
Q.Which specific Asian markets will GEM expand into with this new launch?
Which specific Asian markets will GEM expand into with this new launch?
GEM will launch in Indonesia, the Philippines, and Singapore. This expansion will make the channel available across six markets in Asia, including its existing presence.
Q.What kind of content does GEM typically offer to its viewers?
What kind of content does GEM typically offer to its viewers?
GEM specialises in premium Asian entertainment. It provides first-run and exclusive dramas, comedies, and variety shows, primarily sourced from Japan and other northeast Asian markets.
Q.How will GEM be available to viewers in Singapore?
How will GEM be available to viewers in Singapore?
In Singapore, GEM will be available to viewers through Singtel TV. This is part of its expansion across various pay-TV platforms in new Asian markets.
Q.What is the name of GEM's first original series, and what is its significance?
What is the name of GEM's first original series, and what is its significance?
GEM's first original series is 'We are Asia, Dean Fujioka & Friends'. This show marks the channel's initial step into producing localised content and aims to pave the way for more such productions.
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