UBS Switzerland Marketing Manager Moves to Group

UBS named a new head of marketing and digital sales for its Switzerland business to replace the current manager who is moving to another role within the bank at the group level.

After eight years as the head of marketing and digital sales for UBS Switzerland, Daniel Fischer is moving to group communications and branding starting January 1, reporting to the head of the team Marsha Askins, according to an internal memo seen by finews.com and confirmed by a UBS spokesperson.

To replace him, UBS recruited Aydin Sahin as the new head of marketing and digital sales for UBS Switzerland, who joins on January 1, and also become a member of the business forum COO Switzerland, reporting to the COO of the Swiss unit Sabine Magri who wrote the memo.

Sahin’s career at Commerzbank spanned 12 years, where he was jointly responsible for the company’s digitalization and growth strategy in various management positions, most recently as head of marketing & customer Intelligence at Commerzbank and Comdirect.

The past two years have been characterized by the definition of our strategy and the start of its implementation, with clearly defined growth areas, a strong focus on digitalization and transformation, as well as the corresponding alignment of the organization. We have achieved a lot and gained excellent momentum in the market, Magri wrote the memo announcing the changes.