UBS Picked as Chinese New Year Festival Partner

Swiss banking giant UBS has been chosen as the lead partner for Hong Kong’s first public Chinese New Year celebration since the start of the pandemic.

According to a statement, UBS is the lead partner for the Wheel of Good Fortune – a Chinese New Year festival located at the business district’s iconic Hong Kong Observation Wheel.

This marks Hong Kong’s first public Chinese New Year celebration in three years which will feature rides, games and various decorations thematically based on the year of the rabbit.

The event’s opening ceremony featured UBS’s co-head wealth management APAC Amy Lo, APAC head of investment bank Taichi Takahashi and Joseph Chan, Hong Kong’s under secretary for financial services and the treasury.

UBS has expressed repeated optimism for China’s reopening as of late from multiple perspectives, including for investments and business opportunities.

With Hong Kong relaxing the restrictions around Covid, we are confident that the city will be going into a period go growth as we return to more normal business routines, Lo said.

This week is a special week, marking the progressive, orderly and comprehensive resumption of normal travel between Hong Kong and the mainland, Chan added. Such resumption will support cross-boundary flow of people and goods which will provide great impetus for Hong Kon’s economy.