UBS Appoints Riyadh Desk Head
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UBS’s wealth management arm further bolsters its onshore presence in the Saudi Arabian market with the latest appointment of a new Riyadh-based desk head.
Ghassan Soufi joined UBS, effective as of yesterday, in what the bank calls a key role in its growth plans for the Saudi market. According to a statement from the bank, Soufi will be responsible for creating and leading a team of senior advisors to some of the most important clients and families in the Kingdom.
Soufi has more than 25 years of experience covering the market most recently with the private banking arm of major Saudi lender Samba.
Ghassan will be crucial in identifying and hiring top talent locally and leading our onshore client acquisition strategy, said Abdallah Najia, Saudi Arabia head of wealth management at UBS.
Soufi will help us drive growth and further his successful track record of building excellent client relationships in the Kingdom,» added Ali Janoudi, UBS’s wealth management head of Central and Eastern Europe, Middle East and Africa; and vice-chairman of Saudi Arabia.
Questions & Answers
Q.What is Ghassan Soufi's main responsibility in his new role at UBS?
What is Ghassan Soufi's main responsibility in his new role at UBS?
Ghassan Soufi will create and lead a team of senior advisors. This team will serve important clients and families within the Kingdom of Saudi Arabia, contributing to UBS's growth plans there.
Q.Where did Ghassan Soufi work before joining UBS?
Where did Ghassan Soufi work before joining UBS?
Before joining UBS, Ghassan Soufi most recently worked for the private banking arm of Samba. Samba is identified in the article as a major Saudi lender, where Soufi gained extensive market experience.
Q.Who commented on the importance of Soufi's role for UBS?
Who commented on the importance of Soufi's role for UBS?
Both Abdallah Najia, UBS's Saudi Arabia head of wealth management, and Ali Janoudi commented. Janoudi is UBS’s wealth management head for Central and Eastern Europe, Middle East and Africa, and vice-chairman of Saudi Arabia.