Uber Eats appoints Alia Bhatt as India brand ambassador
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Uber Eats, the food delivery arm of ride-hailing major Uber, Thursday said it has appointed actor Alia Bhatt as its brand ambassador in India. India is the first country for Uber Eats globally where the company has appointed a brand ambassador, Uber Eats said in a statement.
“Alia is an inspiration to Indian millennials and we are thrilled to have her on board. The youth today relates to her easy-going, carefree and energetic personality. “She is known for her unique style and agility as an actor – the same qualities are an integral part of the Uber Eats DNA; thus making her the perfect fit to represent our brand in India,” Bhavik Rathod, India and South Asia Head, Uber Eats said.
Uber Eats was launched in India in May 2017. The food delivery service is available across 37 cities compared to 31 cities where the American company operates its rides business. Uber Eats started in 2014 as a small delivery pilot in Los Angeles and was launched as a separate application in Toronto in December 2015. It is now available as a stand-alone app in over 350 cities globally.
The US-based company has been aggressively investing in its Uber Eats business globally. Earlier this month, Uber said gross bookings from Uber Eats grew more than 150 percent in September quarter to US$ 2.1 billion (excluding Southeast Asia and Russia) over the year-ago period.
Questions & Answers
Q.Why has Uber Eats decided to appoint a brand ambassador in India?
Why has Uber Eats decided to appoint a brand ambassador in India?
Uber Eats views Alia Bhatt as an inspiration to Indian millennials. Her personality traits and acting style are seen as aligning with the brand's qualities, making her a suitable representative for the Indian market.
Q.How does India's brand ambassador appointment differ from Uber Eats' strategy in other countries?
How does India's brand ambassador appointment differ from Uber Eats' strategy in other countries?
India is the first country globally where Uber Eats has chosen to appoint a brand ambassador. This indicates a unique approach to marketing and engagement specifically for the Indian market.
Q.When did Uber Eats first launch its service in India and how widely is it available?
When did Uber Eats first launch its service in India and how widely is it available?
Uber Eats launched in India in May 2017. The food delivery service is currently available in 37 cities across the country, exceeding the 31 cities where Uber operates its ride business.
Q.What kind of financial performance has Uber Eats shown recently on a global scale?
What kind of financial performance has Uber Eats shown recently on a global scale?
Gross bookings for Uber Eats globally, excluding Southeast Asia and Russia, grew by over 150 percent in the September quarter. This amounted to US$2.1 billion compared to the same period last year.
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