Sony Pictures signs VR content deal with Nokia

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Nokia and Sony Pictures have inked a new multi-year worldwide agreement whereby the latter will use Nokia OZO hardware and software tools to explore the creative potential of virtual reality production and distribution.
The studio will also integrate the OZO Player SDK into Sony Pictures Home Entertainment’s Privilege Plus app, available through Google Play.
“VR is a fast growing medium that is rapidly changing how we communicate and bringing a deeper connection to how we experience content,” said Paul Melin, VP of digital media at Nokia Technologies. “We’re thrilled to partner with Sony Pictures and its talented storytellers to apply our technology and create experiences only possible with OZO — like 3D 360 live VR broadcast.”
Nokia will collaborate with Sony Pictures and provide equipment and VR technology to support the creation of special VR content. Sony Pictures will also leverage OZO Live to transport fans to Sony Pictures events that they couldn’t otherwise attend.
OZO Live allows content creators to produce fully immersive live experiences through 3D 360 degree video and audio playback technologies.
While the OZO solution offers many advantages for content creators, it also extends several benefits for playback. OZO Player SDK will be integrated into Sony’s Privilege Plus app, which will bring unique content straight to fans.
The OZO Player SDK allows professionals to create amazing VR apps and experiences on any major platform. The SDK supports the creation of immersive apps with the highest quality playback of OZO content including 360 spatial audio, while also providing support for standard VR video and audio formats.
Questions & Answers
Q.What is the purpose of the multi-year agreement between Nokia and Sony Pictures?
What is the purpose of the multi-year agreement between Nokia and Sony Pictures?
Sony Pictures will use Nokia OZO hardware and software tools to explore the creative potential of virtual reality production and distribution. Nokia will provide equipment and VR technology to support the creation of special VR content.
Q.Which specific Sony Pictures application will integrate Nokia's VR technology?
Which specific Sony Pictures application will integrate Nokia's VR technology?
The OZO Player SDK will be integrated into Sony Pictures Home Entertainment’s Privilege Plus app. This app is available through Google Play and will deliver unique content directly to fans.
Q.How will Sony Pictures use OZO Live technology?
How will Sony Pictures use OZO Live technology?
Sony Pictures will use OZO Live to transport fans to events they couldn't otherwise attend. OZO Live allows content creators to produce fully immersive live experiences using 3D 360 degree video and audio playback.
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