U&B supermarket, Hong Kong
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Within the confines of a limited budget, a Hong Kong design company has created a flexible hybrid space for new local grocery brand, U&B.
“Low budget doesn’t mean no creativity,” says designer Wesley Liu of award-winning PplusP Designers.
He used mono materials and colour to transform the space in an engaging way for customers. The store’s interior embraces the elements of U&B’s brand logo, a shopping trolley, and its corporate colour, orange.
Rather than a traditional white ceiling, it is tangerine and left bare to complement the concrete flooring and generate the feeling of unprocessed surroundings. This is further enhanced by unfinished plywood shelves with black metal highlights, and is in keeping with the store’s non-luxury products.
All the display units are movable, which gives a great amount of flexibility for layout in the store. Track mounting kits on two sides of the wall panels can be used for suspended display systems.
Wooden frames at the entrance are used for decoration or seasonal promotions, rather like a window display.
These unified and simple elements encourage customers to concentrate on the products.
PPlusP Designers leader Wesley Liu handled the design of the Whampoa Garden, Hung Hum, store. The design company’s team includes architects, interior designers and graphic artists, providing a range of multidisciplinary services for art installations, corporate design, hotels, hospitality, restaurants and retail.
Questions & Answers
Q.What specific design choices were made to keep within the limited budget for the U&B supermarket?
What specific design choices were made to keep within the limited budget for the U&B supermarket?
The designers used mono materials and a single colour to transform the space economically. The ceiling was left bare and painted tangerine, complementing concrete flooring and unfinished plywood shelves with black metal highlights.
Q.How does the store's interior design reflect U&B's brand identity?
How does the store's interior design reflect U&B's brand identity?
The interior design incorporates elements from U&B's brand logo, a shopping trolley, and its corporate colour, orange. This is seen in the tangerine ceiling and the overall simple, unprocessed aesthetic.
Q.What features allow U&B to easily change the store's layout or displays?
What features allow U&B to easily change the store's layout or displays?
All the display units are movable, offering great layout flexibility. Track mounting kits on wall panels support suspended display systems, and wooden frames at the entrance can be used for seasonal promotions.
Q.Where is the U&B supermarket located that PplusP Designers worked on?
Where is the U&B supermarket located that PplusP Designers worked on?
PPlusP Designers leader Wesley Liu handled the design of the U&B supermarket located in Whampoa Garden, Hung Hum. This is the specific store mentioned in the article.
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