Skip to content
Food

Twiice launches edible coffee cups

By Aiko Tanaka
2 min read
Single Use Cups
Single Use Cups
In this article (5)

New Zealand-based online retailer Twiice has recently launched single-use coffee cups that are both biodegradable and edible.

Twiice director Jamie Cashmore said it took four years to create the product and the company only felt ready to launch it to the public recently. They are now offering pre-orders on their website and have stocked one cafe, Freaky Cafe on Wakefield Street in Auckland.

Plastic pollution has been a major problem worldwide for years. Tonnes of plastics are estimated to wind up in the ocean each year. A United Nations report has even identified this as a major global health risk.

Twiice’s coffee cups avoid this waste issue by being compostable, meaning they degrade into soil within days. But Cashmore is hoping people will just eat them instead.

“Every cup eaten is one saved from the landfill,” he said.

The cups, which are made of a firm biscuit substance formulated by Cashmore and his wife Simone and his parents, taste like cookies and are baked in a way that sogginess is not a problem.

“We have developed a method to make the cups over the last four years,” he said. “It’s this method that makes the cups able to take hot drinks.”

The business is currently based in Auckland, but Cashmore said they are planning to branch out in a month or so.

“We’ve only been open three weeks and are accepting pre-orders on our website,” he said.

Cashmore said they can’t stock more coffee shops for another four weeks because they are still waiting for the packaging.

“We are currently waiting on our wholesale packaging which should arrive in a month or so. Then we’ll be able to ship all over New Zealand.”

Cashmore said he and his family started the business in 2015 and it took them four years to finish the product.

“There’s a variety of things going on in the market around coffee cups, with a range of compostable, reusable (with a deposit), and now edible products becoming available in the market,” he said. “They are awesome products, but likely to be fairly niche for the moment.”

Cashmore said the new cups could soon enter the mainstream and might help wean consumers off their plastic habit.

Questions & Answers

Q.

What is the primary benefit of Twiice's edible coffee cups for the environment?

A.

The cups are both biodegradable and edible, directly addressing plastic pollution by either degrading into soil within days or being consumed. This means they avoid becoming waste in landfills or oceans.

Q.

How long did it take Twiice to develop these edible coffee cups?

A.

Twiice director Jamie Cashmore stated it took four years to create the product. The business started in 2015, and it took until recently to finish the development before launching.

Q.

Where are Twiice's edible coffee cups currently available for purchase?

A.

Customers can pre-order the cups on the Twiice website. They are also currently stocked in one cafe, Freaky Cafe, located on Wakefield Street in Auckland, New Zealand.

Q.

When does Twiice expect to expand beyond its current availability in Auckland?

A.

The company plans to branch out in about a month or so. They are currently waiting for wholesale packaging, which should enable them to ship all over New Zealand then.

Reader pulse

Are edible coffee cups a retail game-changer?

22,038 votes so far

Weekly Briefing

Asia's retail intelligence, in your inbox

Tuesday, Thursday and a Saturday Weekly Wrap: the retail stories, numbers and moves that mattered across Asia. Nothing else, and you can unsubscribe in one click.

  • Top industry moves and market shifts
  • Weekly data-driven analysis from across Asia
  • Tuesday, Thursday and the Saturday Weekly Wrap

Read by retail operators, investors and brand teams across Asia.

Protected by a quick human check. No spam, ever. Unsubscribe in one click.

SecureGDPR ready