TUMI reopens at Harbour City in HK
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TUMI, the leading name in premium travel, business and lifestyle accessories, re-opens its Harbour City store in Tsim Sha Tsui to unveil a new store redesign.
The recently refurbished 990 square feet space features multiple enhancements including a new seating area and upgraded digital touchpoints for customers to enjoy.
To celebrate the TUMI store re-opening at this iconic retail destination, TUMI is also pleased to announce the prelaunch of two highly-anticipated assortments at Harbour City for a limited time only.
Earlier this year, we had met Adam Hershman, TUMI Mainland China, Hong Kong & Macau General Manager to aks him about his plans to enhance offline customer experience.
“We have recently done some big things in Hong Kong to offer customers an exceptional TUMI experience. We renovated two stores in ifc mall and Pacific Place and opened a new boutique at Elements in September 2017. All of these stores have been upgraded with our Madison Store concept. This concept was developed by award-winning designer and architect Dror Benshetrit for TUMI’s flagship store on Madison Avenue in New York and has now been rolled out at select locations worldwide,” he explained.
“The concept helps make our stores the right canvas to tell the TUMI story with a premium, sophisticated environment. The stores are brightened up so that the products really stand out on their displays. The store also seamlessly incorporates digital technologies, like touchscreen and video displays. With our monogram booth, we can also customize products on the spot for another interactive touchpoint,” he continued.
Questions & Answers
Q.What new features have been added to the TUMI store at Harbour City after its redesign?
What new features have been added to the TUMI store at Harbour City after its redesign?
The refurbished 990 square feet space now includes a new seating area and upgraded digital touchpoints for customers. These enhancements aim to improve the overall customer experience within the store.
Q.What is the 'Madison Store concept' and which stores in Hong Kong have adopted it?
What is the 'Madison Store concept' and which stores in Hong Kong have adopted it?
The 'Madison Store concept' was developed by Dror Benshetrit for TUMI's New York flagship and creates a bright, sophisticated environment with digital technologies like touchscreens and video displays. In Hong Kong, stores in ifc mall, Pacific Place, and Elements have been upgraded with this concept.
Q.How does TUMI aim to enhance the customer experience through its store concepts?
How does TUMI aim to enhance the customer experience through its store concepts?
TUMI aims to provide an exceptional experience through a premium, sophisticated environment where products stand out. Digital technologies, such as touchscreen displays and a monogram booth for customisation, are smoothly integrated for interactive touchpoints.
Q.Are there any special product releases accompanying the Harbour City store reopening?
Are there any special product releases accompanying the Harbour City store reopening?
Yes, TUMI is prelaunching two highly-anticipated assortments exclusively at the Harbour City store for a limited time. This is part of the celebration for the store's reopening at the iconic retail destination.
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