TUMI reopens at Harbour City in HK

TUMI, the leading name in premium travel, business and lifestyle accessories, re-opens its Harbour City store in Tsim Sha Tsui to unveil a new store redesign.

The recently refurbished 990 square feet space features multiple enhancements including a new seating area and upgraded digital touchpoints for customers to enjoy.

To celebrate the TUMI store re-opening at this iconic retail destination, TUMI is also pleased to announce the prelaunch of two highly-anticipated assortments at Harbour City for a limited time only.

Earlier this year, we had met Adam Hershman, TUMI Mainland China, Hong Kong & Macau General Manager to aks him about his plans to enhance offline customer experience.

“We have recently done some big things in Hong Kong to offer customers an exceptional TUMI experience. We renovated two stores in ifc mall and Pacific Place and opened a new boutique at Elements in September 2017. All of these stores have been upgraded with our Madison Store concept. This concept was developed by award-winning designer and architect Dror Benshetrit for TUMI’s flagship store on Madison Avenue in New York and has now been rolled out at select locations worldwide,” he explained.

“The concept helps make our stores the right canvas to tell the TUMI story with a premium, sophisticated environment. The stores are brightened up so that the products really stand out on their displays. The store also seamlessly incorporates digital technologies, like touchscreen and video displays. With our monogram booth, we can also customize products on the spot for another interactive touchpoint,” he continued.