True taps Comarch for loyalty management

Thailand’s True Corporation has selected Comarch to help the operator overhaul its loyalty management services.

True – parent company of mobile operator TrueMove H, ISP True Internet and cable TV provider TrueVisions – will use Comarch’s solution to replace its legacy in-house application True You.

True You Loyalty is one of the most successful loyalty programs on the Thai market with around 11 million members. The operator has decided to replace its present application with a more future oriented and expandable solution to enhance flexibility and help support further growth.

Comarch plans to complete the deployment in stages, with the first of these expected to be operational in the fourth quarter.

In addition, the solution will be expandable in the future to allow for upgrades including gamification, business intelligence or managed hosting services.

True You Loyalty is a unit of True Corporation’s digital arm True Digital and Media Company. Other units under this umbrella include True Mobile Applications and True Digital Content Business.

Comarch is a Polish IT business solutions provider with employees in 30 countries. The company was founded in 1993.