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Troubled Mr. Pizza heads for Kosdaq delisting

By Sarah ChenKorea
1 min read
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In this article (5)

Troubled pizza company MP Group may soon be delisted from the Kosdaq after nine years on the exchange. Korea Exchange announced Monday that a committee on corporate evaluation agreed to delist the company, which operates pizza franchise Mr. Pizza, from the secondary board. Another committee, which is specifically responsible for Kosdaq listings, will reach a final decision by Dec. 24 on whether to delist MP Group or grant it time to its improve performance.

Chances are high that the MP Group will face delisting by the end of this month. The company had already been given 12 months last October to address issues of concern, but was unable to turn its finances around.

MP Group recorded 11.14 billion won ($10.07 million) in net losses last year, according to the Financial Supervisory Service (FSS). The situation only improved somewhat this year, with the company reporting 1.04 billion won of net losses in the first three quarters of 2018.

At the height of its popularity, Mr. Pizza was Korea’s largest pizza chain, with around 433 franchisees in 2014. Though the Mr. Pizza brand started off in Japan, it was in Korea where it became a huge success, riding a wave in the domestic pizza market.

Jung Woo-hyun, a former chairman, introduced the first Mr. Pizza store in Korea in 1990 and eventually bought the Japanese parent in 1996. By August 2009, MP Group was listed on the Kosdaq.

The pizza company’s affairs took a dramatic turn for the worse in 2016 when Jung made headlines for a series of alleged offenses, ranging from the physical assault of a security guard to fair-trade violations.

As accusations continued to surface of Jung and the MP Group’s gapjil, or abuse of power, consumers turned their backs on the franchise. The reaction took a toll on MP Group’s profits, and the number of Mr. Pizza stores quickly dropped.

The biggest blow came last July when Jung was arrested for embezzlement and breach of trust.

Questions & Answers

Q.

What is the primary reason for the company's potential delisting from the Kosdaq?

A.

MP Group is facing delisting because it failed to improve its financial performance after being given 12 months to address issues of concern last October. The company reported significant net losses last year and in the first three quarters of 2018.

Q.

When is the final decision on MP Group's Kosdaq listing expected?

A.

A committee specifically responsible for Kosdaq listings will make its final decision on whether to delist MP Group or grant it more time by December 24. There is a high chance of delisting by the end of this month.

Q.

How did former chairman Jung Woo-hyun's actions impact Mr. Pizza's business?

A.

Jung Woo-hyun's alleged offences and accusations of abuse of power led to consumers boycotting the franchise. This reaction significantly impacted MP Group’s profits and resulted in a rapid decline in the number of Mr. Pizza stores.

Q.

What was Mr. Pizza's position in the market before its recent troubles?

A.

At the height of its popularity in 2014, Mr. Pizza was Korea's largest pizza chain, boasting around 433 franchisees. It had become a huge success in Korea, riding a wave in the domestic pizza market.

Reader pulse

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