Triple O’s to expand in Hong Kong

To celebrate its 20th anniversary, Canadian burger chain Triple O’s plans a five-year expansion that includes four more outlets in Hong Kong.

Created by restaurant chain White Spot in 1997, Triple O’s already has six locations in Hong Kong since arriving in 2004, and this month will launch in Macau.

“We are looking for more growth in all of our markets,” says White Spot/Triple O’s president Warren Erhart. “Asia has some of our top locations. Our restaurants in Pacific Place and Shatin do more sales on a per-unit basis than any of our stores in British Columbia.”

The brand’s 67 locations include two in Singapore.

While other US fast-food chains adapt their offering for international market, Triple O’s has done little to change the original Canadian taste for Hong Kong consumers, says Triple O’s owner/franchisee Cynthia Suen. She says one of the key points that led her to bring the chain to Hong Kong was the familiarity of the product, driven by the heavy flow of Hong Kong residents travelling and moving to Vancouver since the 1970s and 1980s.

Suen says she might consider taking Triple O’s to China, with the blessings of Erhart and White Spot owner Peter Toigo. It depends on the success of the Macau outlet.