Trend of ‘ugly’ summer collection

From mop shoes to bejewelled crocs, ‘ugly fashion’ is 2018’s most pervasive trend.

In fact, it has popularised items that are so deeply uncool, wearing them proves, ironically, just how cool you are.

The latest addition to the trend: Nike’s ‘fanny-pack’ – or as we call them in the UK, ‘bum bag’ – Benassi slides. They are sandal slides with a handy zip pouch for you to keep your… well, we’re still trying to figure that part out.

The shoe might not be available yet, nor do we know how much this reworked Nike classic is going to cost, but having a bumbag on your foot has sent the Twitterverse into a frenzy.

The latest addition to the trend: Nike’s ‘fanny-pack’ – or as they are called in the UK, ‘bum bag’ – Benassi slides. They are sandal slides with a handy zip pouch for you to keep your some of your belonging, not sure what yet.

The shoe might not be available yet, nor do we know how much this reworked Nike classic is going to cost, but having a bumbag on your foot has sent the Twitterverse into a frenzy.

But mostly, people have just been wondering what to do with this extra pocket space. The truth about ‘ugly fashion’ is that it definitely creates quite a buzz online, and cascades of UGC.

But they are not the only shoes in the ugly fashion universe. In fact, sported by the likes of Gigi Hadid and Kendall Jenner, ‘ugly’ footwear companies like crocs have enjoyed a higher market value thanks to the effect of the trend.

Basically, ugly fashion is here to stay.