Travelex appoints new Australia and New Zealand Retail Director

1 min readJun 13, 20256:57 AM

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Leading foreign exchange brand Travelex has appointed Asokan Sathurayar as Retail Director in Australia and New Zealand (ANZ) to accelerate the company’s next stage of regional retail growth.

Sathurayar joins Travelex with over two decades of experience in senior retail leadership roles across ANZ, including 15 years at Luxottica, where he played a key role with renowned brands such as Sunglass Hut and Oakley. Most recently, he led high-performing teams and drove transformational change as Head of Retail at Dusk Australasia.

As Retail Director, Sathurayar’s focus is on delivering retail excellence, driving regional business growth and enhancing team performance. His remit will include overseeing Travelex’s regional portfolio of foreign currency services, including both cash and pre-paid travel money solutions, as well as the network of more than 125 stores and 70 ATMs located across key travel and retail hubs.

Sathurayar will also be driving the evolution of Travelex’s omnichannel delivery and distribution network, which includes home delivery, click and collect and retail distribution partnerships.

“Asokan brings deep retail expertise to Travelex, at a time when our customer expectations are rapidly evolving across both physical and digital channels. His appointment reflects our commitment to offering our customers a seamless, convenient omnichannel experience driven by operational agility” said Simon Jackson, Chief Customer Officer at Travelex.

“With an increasing number of travellers planning ahead to acquire travel money, Asokan is well placed to drive growth of our physical, online and partner distribution channels across the region,” added Jackson.

Travelex recently relaunched a new store in Chadstone Shopping Centre, Australia’s largest shopping destination, which attracts more than 400,000 visitors each year, as well as recently renewing its partnership with Australia Post, Australia’s largest retail network, providing travel money services to customers across 3,200 Australian post offices.

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Questions & Answers

What will be Mr. Sathurayar's main responsibilities in his new role?

He will focus on delivering retail excellence, driving regional business growth, and enhancing team performance. His remit includes overseeing Travelex's foreign currency services, its network of over 125 stores, 70 ATMs, and evolving its omnichannel delivery.

What is Travelex's Chief Customer Officer's view on this appointment?

Simon Jackson believes Asokan Sathurayar brings deep retail expertise when customer expectations are evolving. He noted that the appointment reflects Travelex's commitment to offering a smooth omnichannel experience driven by operational agility.

Which previous roles did Asokan Sathurayar hold before joining Travelex?

He spent 15 years at Luxottica, where he contributed to brands like Sunglass Hut and Oakley. Most recently, he served as Head of Retail at Dusk Australasia, leading high-performing teams and driving transformational change.

Which recent developments has Travelex undertaken to expand its presence?

Travelex recently reopened a new store in Chadstone Shopping Centre, Australia's largest shopping destination. They also renewed their partnership with Australia Post, providing travel money services across 3,200 post offices.

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