Tram in Berlin Promotes Wonderful Indonesia
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Transportation in Berlin known as tram help promotes “Wonderful Indonesia” with images of various tourist attractions in Indonesia including Borobudur, Bali and Komodo Island.
“I am proud to witness tram in Berlin decorated with various tourist attractions of Indonesia,” said Lina Berlina, Indonesian designer living in Berlin, Tuesday, March 8.
The promotion is due to Indonesia’s participation in the world’s largest promotional exhibition ITB Berlin which will be held from March 9-13.
Deputy Director for International MarComm of Tourism Ministry Agustini Rahayu said that Wonderful Indonesia promotion in Berlin trams will be from March 7 to April 25.
The routes that are passed by the trams with Wonderful Indonesia promotion go through Zone AB/ABC or Berlin’s community activity center and have become Berlin’s city attraction. Tram No. M6 and M4 pass Alexanderplatz, which is the heart of Berlin, and Hackeser Markt.
There are images of tourist attractions in Bangka Belitung, images traditional dancers from Nias Island and Barong from Banyuwangi, as well as images of traditional custom of Balinese, etc.
Agustini Rahayu said the tram with “Wonderful Indonesia” promotion have a registration number of 1033, 1068, 1092, 1070, 1503, 1575, 1520, 4007, 4008, 4010, 8014, 8015, 8016, 8017, 8018 and also in two subways; number 1011-1 and 1011-4.
The promotion of Wonderful Indonesia was decided to be applied on trams and subways since the 352 trams in Berlin have 181.1 million passengers per year.
This means there are about 513,031 passengers per tram and the campaign from March – April is expected to cover 1,282,578 passengers.
Questions & Answers
Q.When did the 'Wonderful Indonesia' promotion begin on Berlin trams and when is it expected to conclude?
When did the 'Wonderful Indonesia' promotion begin on Berlin trams and when is it expected to conclude?
The promotion started on March 7. It is scheduled to run until April 25, providing several weeks for the campaign to reach passengers on the Berlin tram network.
Q.What is the primary reason given for choosing trams and subways for the 'Wonderful Indonesia' promotion?
What is the primary reason given for choosing trams and subways for the 'Wonderful Indonesia' promotion?
Trams and subways were chosen because Berlin's 352 trams carry 181.1 million passengers annually. This large reach makes them an effective platform for the promotional campaign.
Q.Which specific Berlin tram lines are mentioned as being part of this 'Wonderful Indonesia' advertising campaign?
Which specific Berlin tram lines are mentioned as being part of this 'Wonderful Indonesia' advertising campaign?
The M6 and M4 tram lines are mentioned as carrying the 'Wonderful Indonesia' promotion. These routes pass through significant areas like Alexanderplatz and Hackeser Markt.
Q.What kind of visual content is displayed on the trams as part of the 'Wonderful Indonesia' promotion?
What kind of visual content is displayed on the trams as part of the 'Wonderful Indonesia' promotion?
The trams feature images of various Indonesian tourist attractions, such as Borobudur, Bali, and Komodo Island. There are also images of traditional dancers and customs from different regions.