Toyota Launches Virtual Showroom To Further Digitize Customer Experience

Toyota Kirloskar Motors has launched its virtual showroom to further expand the digital experience for its customers in India. Calling it a step towards the new normal, the Indian arm of the Japanese carmaker says that the virtual showroom will allow customers to have an in-depth look at Toyota’s vehicle line-up online. Customers can also book their new Toyota directly from the virtual showroom, as it’s fully integrated with a payment gateway. The carmaker says that the virtual showroom will facilitate offers, finance options, loan applications and other value-added services in the future.

Commenting on the new initiative, V. Wiseline Sigamani, Associate General Manager (AGM), Sales and Strategic Marketing, TKM, said, “Owing to the pandemic and growing access to technologies, customers increasingly prefer digital and contactless experience. Last year, as COVID-19 disrupted the purchase lifecycle, we took immediate steps to digitalize our sales process by making available pricing, offers and booking in the online realm. The virtual showroom further simplifies all the elements of car buying by digitizing and integrating the key touchpoints in a customer’s purchase cycle as a one-stop-shop solution. The core idea behind the virtual showroom is to empower our customers to access our world-class cars from wherever they want to. Moving forward, we will continue to listen to our customers keenly and introduce new solutions and tools leveraging digital technologies to further improve their buying experience.”

Customers visiting Toyota’s virtual showroom will be able to select any model and get a 360-degree external and internal view of the car. They can even check out all the available variants and colour options, switch on the lights, open and close the doors, virtually experience the top features in the day or night modes and get variant-wise prices. The platform also comes with an augmented reality mode for smartphones, which allows customers to see how a Toyota vehicle will look when parked in their garage or portico.

The virtual showroom also gives you the option to schedule a test drive. Customers can also book their Toyota vehicle directly from the virtual showroom and get it delivered to their nearest dealership or their homes. In fact, Toyota says that it has also integrated all its dealer partners onto the new platform, and soon the virtual showroom will be made available on the websites of all its dealer partners as well.