Toyota Eyes 53 New Export Destinations for Indonesia-Made SUV
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Toyota Motor Manufacturing Indonesia, the local unit of the Japanese automotive giant, aims to expand its export market by shipping its all-new Rush sport utility vehicle to 53 countries in Asia and Africa this year.
Toyota currently only exports vehicles to the Philippines, but it believes the model, updated early this year, would appeal to a broader market.
“The Toyota Rush is indeed one product aimed at export. Where previously we only exported it to one other country, this new model will be delivered to 53 countries,” Henry Tanoto, deputy director of Toyota Astra Motor, a joint venture between Toyota Motor Manufacturing Indonesia and the country’s largest car distributor, Astra International, said on Tuesday (24/07).
The Toyota Rush still leads in Indonesia’s so-called low SUV market segment, with data compiled by the Association of Indonesian Automobile Industries (Gaikindo) showing that 19,508 units were sold in the first semester of 2018, up 69 percent from the same period a year ago.
Japanese manufacturers have long sought to establish Indonesia as an export hub in the Asia-Pacific region.
Toyota has pledged $1.9 billion to expand its manufacturing capacity in Indonesia between 2015 and 2019.
Exports of Indonesian-made completely built-up cars has risen more than 14 percent over the past three years to 231,000 last year. The country exported 110,135 completely built-up cars between January and June, according to Gaikindo data.
Questions & Answers
Q.Which specific vehicle model is Toyota Motor Manufacturing Indonesia planning to export to new markets?
Which specific vehicle model is Toyota Motor Manufacturing Indonesia planning to export to new markets?
Toyota Motor Manufacturing Indonesia plans to expand its export market by shipping its all-new Rush sport utility vehicle. This model has been updated early this year and is targeted at a broader market across Asia and Africa.
Q.How many new countries in total will the Toyota Rush SUV be exported to this year?
How many new countries in total will the Toyota Rush SUV be exported to this year?
The Toyota Rush SUV will be exported to 53 countries in Asia and Africa this year. Previously, the vehicle was only exported to one other country, but this new model marks a significant expansion.
Q.What is the current state of Toyota Rush sales within Indonesia, according to recent data?
What is the current state of Toyota Rush sales within Indonesia, according to recent data?
The Toyota Rush remains the leader in Indonesia’s low SUV market segment. Data shows 19,508 units were sold in the first semester of 2018, marking a 69 percent increase from the same period a year ago.
Q.How much has Toyota pledged to invest in expanding its manufacturing capacity in Indonesia?
How much has Toyota pledged to invest in expanding its manufacturing capacity in Indonesia?
Toyota has pledged $1.9 billion to expand its manufacturing capacity in Indonesia. This investment is planned to take place between 2015 and 2019, supporting its regional export hub ambitions.